Hafedh Dridi
Hafedh is a seasoned strategic communication practitioner with a decade of experience in strategy development, program design and campaign management. Hafedh joined the team in September 2020 and leads the day-to-day activities and programs of the department.
Prior to joining Hedayah, Hafedh started his career in marketing with leading companies in advertising and Fast Moving Consumer Goods, where he learned communications best practices before moving to the public/private sector and assisting the Government of Tunisia in delivering effective P/CVE campaigns and messaging aimed at young people at risk.
In Iraq, Hafedh helped to establish the Iraqi Government Digital Service (GDS), a unit operating within the Iraqi Prime Minister’s Office to establish the government’s brand online and to provide a platform for the government to undermine extremism narrative and communicate effectively with citizens.
During his career, Hafedh supported a number of strategic communications for governmental institutions, which includes the design of digital services and the delivery of behavioral change campaigns across the Middle East, North Africa, South-East Europe and the Caucasus regions. Hafedh is a metrics-driven and highly adaptive professional who possesses excellent project management skills and a proven track record of strategic and operational campaigns management within a variety of settings.
Hafedh has a degree in Business administration with a major in marketing from the University of Management & Economic Sciences in Tunis. A recognized leader, he was the President of the Global Leader’s summit 2010 in Tunisia and held various leadership positions with AIESEC Tunisia from 2004 to 2010.