Unleashing the Potential of Short-Form Video

The rise of short-form video content on social media platforms like TikTok, Facebook, Instagram, and YouTube has created an opportunity for content creators to deliver positive interventions and messaging to a wider audience. All of these platforms have trusted creators to deliver prosocial messages, but upon research, it was found that there is a lack of tools to facilitate interventions relating to countering extremism through short-form video content. As a response to this need, two documents were developed to provide guidance for content creators as well as tech platforms based on existing academic knowledge on countering extremism and strategic communication.

The first document, titled “Unleashing the Potential of Short-Form Video: A Guide for Creators Making Content to Counter Extremism”, is a short guidance framework focusing on audio-visual content to help creators construct messages that promote digital skills, counter extremist narratives, and foster positive attitudes. The second document, titled “Unleashing the Potential of Short-Form Video: Strategic Communications for Countering Extremism in Digital Age” is a longer publication outlining literature and good practices on the topic of content development.