Senior Communications Officer
Hedayah is the leading international organization dedicated to utilizing its expertise and experience to counter extremism and violent extremism in all its forms and manifestations. Established in 2012, Hedayah was founded in response to the Global Counter-Terrorism Forum (GCTF) and the wider international community’s call for an independent, neutral, and multilateral centre focused on dialogue, communication, capacity-building programs, research, and analysis. As a leader in the countering extremism community, Hedayah enhances understanding and shares best practices to effectively build the capacity of counter extremism actors worldwide, promoting tolerance, stability, and security.
Please send your application consisting of a cover letter and your CV with the subject ‘Application for Senior Communications Officer’ to hr@hedayah.ae by 7th February 2025.
Job Scope
The Senior Communications Officer supports the development and implementation of Hedayah’s communications strategy and is responsible for translating Hedayah’s communications yearly plan into scheduled tasks, overseeing the execution and working with colleagues from the programs department to achieve their program-level communications objectives.
Principle Accountabilities
- Support the Director of Corporate Communications in the development of Hedayah’s communications strategy and associated plans, activities, calendars and deliverables that align with Hedayah’s overall vision and objectives.
- Developing, implementing, and overseeing plans that align with Hedayah’s communications strategy to enhance Hedayah’s brand identity, messaging, and visibility through consistently highlighting the work of Hedayah, including monthly content calendars.
- Work closely with staff in all relevant departments of Hedayah to develop and implement successful communications campaigns/plans for individual activities and longer-term programs, while also driving overall brand awareness and different target audience engagement.Plan and manage integrated communications campaigns across digital, social media, public relations, and offline channels.
- Keep up with market trends in sectors related to countering extremism and violent extremism, to identify opportunities for growth and advise management accordingly.
- Oversee the creation of content and its final delivered format across all Hedayah’s communications platforms, ensuring alignment with the brand’s tone of voice, messaging and visual guidelines.
- Support the management of outsourced relationships and contractors.
- Manage and publish content on websites, blogs, email campaigns, and social media channels.
- Generate and analyze social media performance reports using social media platform analytics.
- Drafting and editing press releases, briefing papers, speeches, statements and other materials to ensure that Hedayah’s mission and its strategic values are conveyed consistently, cohesively and coherently to build brand visibility and credibility.
- Support and oversee content writing for different communications deliverables.
- Working as part of a team to identify publicity, media and news angles for Hedayah’s programs and projects, pitching new communications ideas to Hedayah’s departments for specific projects and programs and taking the lead in framing the communications and positioning.
- Manage Hedayah’s media/assets archive system, to guard brand legacy and maximize budget spend.
- Editing technical and official documents in a compelling and engaging manner, and generating engaging communications products based on technical and official documents.
- Support internal communications activities when requested.
- Coordinate with stakeholders and partners in communicating Hedayah’s joint initiatives, to maximize exposure and promote collaboration.
- Working closely with other team members of the Corporate Communications Department to ensure delivery and consistency of communications plans.
- Any other duties that may be assigned by the Director of Corporate Communications, the Deputy Executive Director or the Executive Director, as required.
Key Interactions
Internal
- All departments
External
- Vendors, Suppliers
- Media and press agencies
- Local, regional and international organizations
Qualifications and Experience
- Bachelor’s degree in marketing, Business Communications, or a related field.
- 3+ years in marketing, communications and/or creative/PR agencies. (Government and/or international experience is a plus).
Skills and Competencies
- Strong knowledge of digital marketing, social media platforms, and analytics tools
- Exceptional communication and presentation skills
- Creative thinker with a keen eye for design and detail
- Ability to create plans, schedules and content calenders
- Ability to navigate and manage social media platforms (including publishing and boosting content)
- Ability to work collaboratively in a fast-paced, multicultural environment
- Proven track record in successful project management, planning and organization skills
- Result oriented
- Ability to generate campaign reports and learnings
- Building relationships
- Teamwork
- Cultural intelligence
- Communication
- Problem-solving
- Highly proficient with Microsoft Office; especially PowerPoint
- Excellent command of written and oral English; additional languages may be an advantage.
Special Conditions
This position is based in Abu Dhabi. The post holder may be required to travel internationally.